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A researcher listening as a participant explains prototype cards during an interview
Customer research

Hear what people mean, not only what they say

Keep the interview, observation, and your own context together—then trace every theme back to the moment it came from.

For iPhone and iPad

The transcript is only one layer

A hesitation changes a quote. A photo explains behavior. A researcher note catches the gap between what someone says and does. Nota keeps the layers together.

  • Customer voice
  • Observed behavior
  • Researcher context

Capture the whole session

One session, held together

Record with permission or import existing audio. Add field photos, screenshots, typed notes, and the context you noticed in the room.

Interview audio, a customer quotation, an observation photo, and a research note joining one evidence packet

From one conversation to a grounded finding

Capture first. Synthesize when the evidence is ready.

  1. 01Capture the conversation

    Record with permission or bring in the audio you already have.

  2. 02Attach what happened around it

    Add the observation, image, or note that explains the words.

  3. 03Compare without flattening

    Find themes while keeping each signal connected to its source.

See the pattern without losing the person

Bring several sessions into a Smart Note, find language across your notes with Smart Search, and ask Nota to surface recurring needs, tensions, and open questions.

A research wall connecting individual customer voices and observations to shared needs, tensions, and open questions

Ask the evidence

  • “Which observations contradict the interviews?”
  • “What did several participants struggle to explain?”
  • “Pull the strongest evidence for this theme”

Research that stays traceable

Return to a quote with Smart Search, compare sessions in a Smart Note, or capture a quick field observation from Apple Watch and continue on iPhone.

Available on
iPhone and iPad
Companion
Apple Watch voice capture
Sync
Optional iCloud sync*

*iCloud sync is available for Pro users.

Private by design

Sensitive conversations stay under your control

Nota requires no account for the core experience. Content is stored on your device by default, with on-device transcription where supported and optional cloud processing for features you choose to use.

Read the privacy policy

Keep the signal connected to its source

Capture the customer’s words, the evidence around them, and the questions that come next.